Turbo2025
Turbo Grocery & Deli is a capsule concept about the universal experience of the local convenience store, fine bodega products, by Elijah Williams. The brand needed a Shopify store that could carry a brutalist, typography-first identity: oversized wordmark, Info panel, product storytelling (description, care, size guide, transparent pricing), and a shop that feels more like a concept space than a default theme.
In 2025 I integrated the front end built by Clément Grellier into a custom Shopify theme: Liquid sections and JSON templates, cart and variant UX wired to Shopify Ajax APIs, PhotoSwipe for product media, plus Clément’s motion layer (GSAP, ScrollTrigger, Lenis) and Review / Review Condensed type. Home, shop, product, cart, contact, FAQ, and terms, kept sharp and black-and-white so the brand stays loud.
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