Aurélie Lamy2023
Aurélie Lamy is a cerebral trainer and strategist who works with elite athletes and teams, from the French national rugby side to motorsport, using a neuroscience-based method built around decoding and training the brain’s strengths and blind spots.
In 2023 she needed a bilingual personal brand site that could introduce her approach with clarity: who she is, how the method works, and what Cerebral Trainer (individuals) and Cerebral Strategist (teams) actually mean, plus talks, media, and contact.
I built the front end as a custom WordPress theme: a calm, editorial layout across home, about, method, offers, conferences, and contact, with French/English support. The focus was readability and trust, letting testimonials (including Fabien Galthié) and the method do the talking, without turning the site into a brochure wall.
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